Golf is a wonderful teacher, but what you learn from it depends on your nature and character. Golf is about you against the course. Unlike other sports, with the possible exception of downhill ski-ing, your competitors actions, successful or not, do not change your game. You can allow other people to affect your playing, but that, as we shall discuss, is very much your own choice. Golf strips away your ego, pumping it and stroking it one moment only to relentlessly batter it a moment later.

Golf provides you a wonderful opportunity to explore and understand your own nature to an extent that few other activities in life allow you to do.

It’s no real surprise that so much business is done on the golf course. What better way is there to observe and assess a person’s nature before considering doing a business deal with them? Watching how someone else experiences the game provides so many insights into their character that you’ll quickly establish whether this is someone you could work with or not. If, for example, your potential business associate berates himself or herself, throws down their clubs, shouts at the caddie, whines or whinges about making a poor shot - it’s not a big leap of imagination to know how they behave in a working situation. Someone who blames everything except themselves on the golf course will be the same in business. When they sneer at your good shots, and cheer at your mistakes - guess what they be like in business - looking after your interests? I think not. Someone who focuses on the target, learns from mistakes and keeps moving forward in good humour… you want that in business don’t you?

This is one of the reasons that golf is such a great way to develop your leadership as well. Conquer those demons on the golf course, and you’ll conquer them at work too. Golf is a mirror, and the golf ball is perfect feedback. You may not like what you see in the mirror at first, and only you can do something about it. No-one else will do it for you - in fact they can’t. You can though, guide others.
Not only so, but let us also rejoice in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope. Romans 5:3-4 - NIV)

Right at the beginning of the GAINMORE model we looked at your Goals - and establishing those goals. Realistically, when you have a goal, these are generally longer term - “I want to reduce my handicap to 4 by the end of the year” is a SMART goal. Obviously, you know that such a goal is unlikely to be immediate, there are steps along the way, milestones if you prefer, we call these steps ‘Outcomes’.

After years of coaching, training and teaching, I have come to the profound conclusion that most people can only work on one thing at a time. Especially men! My research has shown that when we identify a very specific outcome and run a plan of actions to achieve it, if it fits within a greater plan, then we are more likely to see ultimate success. Any project leader knows this, and establishes a series of specific outcomes from tasks - down to the minute detail - and the greater the overall goal, the more detailed the planning, the tasks, the outcomes from each task, the resources required and so on.

To know, by and large, we;ve talked about generalities, ideas and concepts. This is the part where you do the actual work. This is how you change yourself. So, firstly, I’d like to introduce a process to ensure that you:

• Know your outcome

• Act to achieve your outcome

This template process is a truly effective outcome setting process. It works at the unconscious level and provides an action plan - or at least the first steps of an action plan for longer term goals, and links your own personal desire to achieve the goal. This is important, because most goals (if not all) require that you do something to achieve them. i.e. you have to do some work - even when such work is considered ‘play’ it will still require some degree of effort on your part.

The goal setting process is SWING - should be easy to remember right?

S - Specific goal stated in the positive and measurable - a goal to move towards not something to move away from
W - What do I Win? What are the pay-offs? What do I lose? What will I see when I have it? What will I hear when I have it? What will I feel when I have it? What will I smell/taste when I have it?
I - I control everything that I need to control to achieve this. Is anyone else involved? Where and when will you do it?
N - As if Now - Step into the future and see, hear. feel and act as if you have achieved your goal now.
G - Guarantee
What will happen if I get my goal?
What won’t happen if I get my goal?
What will happen if I don’t get my goal?
What won’t happen if I don’t get my goal?
Specific Win I Now Guarantee

Let me start with the end - Guarantee. This may look strange, it may be strange for many of you. And when you are asked these four questions (about anything), it is very likely that you will struggle to answer some of these questions. The point here is to think quickly about the answer and whatever answer comes up - that is the answer. Often the responses make little or no conscious sense. We discussed earlier how the unconscious mind cannot process negatives - and these questions are designed carefully for the unconscious mind - not for the conscious mind. It’s actually Cartesian logic and is at the heart of quantum linguistics and helps us establish the ‘non-mirror image reverse’ and creates a whole range of possible options and our action plan to achieve what we want to achieve.

Meantime, because we have gone through the whole SWING process, we have created personal motivation. Powerful stuff huh? Be patient with yourself, allow your thoughts to come to consciousness and note the responses. Again, don’t worry if no obvious thoughts come out - your unconscious mind is doing the work for you. It is easiest that you work through this with a coach - someone else (your spouse, best friend) - to ask you the questions. If you don’t want to, or you have no friends and don’t want to spend money on a coach, you can do this yourself so long as you are prepared to push yourself hard for the answers. Write down your own responses, whatever words you use (don’t justify yourself … yet). The specific words that you use are very important.

Now, let me take you though an example. I had a goal to break 72 this year. So this is how it looks going through the SWING process (I’ll put the SWING steps in brackets):
(S)I want to shoot 71 and better this year.(W) I will win two more competitions than last year and see the trophies in my cabinet, feeling great satisfaction from hearing the crowd and my peers cheer as I collect the trophies and taste the beer that I bought for my fellow competitors with the cash winnings. I control my practice and can visualise my goal and align myself to breaking 72 consistently and accurately card my scores. (I) I control my technique and can simulate the different environments in which I will potentially find myself during competition. (N) Now, as I see myself collecting the trophies I feel great satisfaction and confirms the commitment I made to practice and know that I can extend my own achievements and break personal barriers to achieve anything i want to.
(G) If I do break 72 consistently I will be satisfied
If I do break 72 consistently I won’t feel an idiot
I will continue to work on my weaknesses if I don’t get my goal
I’ll give up.

You may find it helpful, as I do, to tape or MP3 record yourself responding to the questions - it’s interesting what the unconscious says. When you type it, or write it down, you will censor yourself, and consciously interrupt your thoughts flow. Record it - or better still, get someone to help you and coach you through it. In our sessions we provide everyone with access to our downloadable MP3s with the coaching on audio to continue supporting you.

The goal is specific - I can measure it in achievement and time. It is positive.
I know what I will win and how this will look, feel, what I will hear and taste. It is sensory.
I am sure that I control everything that needs to be controlled to achieve it.
I visualise myself having achieved my goal and know how good I will feel
I have guaranteed the achievement to myself by knowing that achieving it will make me feel satisfied (personal satisfaction, by the way, is very important for me - you’ll have your own values), that if I don’t achieve it I won’t give up (last question) and I will continue to work on it. In other words, I know that I am motivated to do it.

The action plan (in my example) is within the control section and, you’ll notice, in the third guarantee question - work on my weaknesses. No, it’s not explicit in here, but I know my weak areas in the game, just as you know yours. Now all we need is an actual plan of what, where, when. Again, for me, I use a computer scheduling system - well I’ve got to fit my practice and game around writing, training, being trained, selling, marketing, speaking and so on. So, like you, I schedule my practice and write a note for myself on what I’m going to work on that day.

Now, take some time and do this for yourself. Take one outcome and go through the SWING process. More than one outcome? Of course you have, you’ll have many in golf and many many more in life. Just do the SWING again.
It don’t mean a thing if it ain’t got that SWING

For far too long, consultants, trainers, guru’s and leaders have been misleading us about goal setting. We keep hearing the same myth that people with written goals achieve greater success in life. I fell foul of this story myself - after all, it cam from the pages of a famous author and I’ve seen it repeated again and again. Most recently in an article published by the Professional Golfers Association. The trouble is, that this story becomes linked with the concept of setting SMART goals, for which there is some evidence, but written goals? So, I felt that it was time to set the record a little straighter and based on just a little bit of real research…

Goal-setting is one of those things that people, it seems, are near unanimous on its importance to life, career, success, achievement. And there are a great many speakers who advocate goal-setting. The latest ‘fad’ in this is The Secret - Rhonda Byrne’s now famous TV/Film Documentary which, in a nutshell, purports that people who envision what they want will attract its actualisation into their life. Now, I’m not going to detract from this appealing idea because there is something in it - but it isn’t new by any means, it’s been written in the Bible for several hundred years. There are others including Zig Ziglar and Anthony Robbins - both of whom quote an oft-used story about the effectiveness of goal-setting: This is the Yale Study of 1953 - some say it is Harvard, and some challenge the year - it matters not, since the study is an urban myth. Let me remind you of the story, you may have heard variations and the precise percentages vary:
Yale researchers surveyed the graduating class of 1953 to determine how many of them has specific, written goals for their future. 3% of them had. Twenty years later, the researchers followed up with the surviving members of the class and discovered that the 3% with written goals had accumulated more personal wealth than the remaining 97% combined!

I repeat - this ‘study’ is an urban myth - whilst it is quoted by some ‘authorities’ and famous gurus on management and self-leadership, there is NO record of the study and NO paper on it. Yet it’s allure is understandable - it feeds beautifully into the concept that in order for you to accumulate wealth (aka be successful) not only must you have specific goals, but you must write them down. For someone selling a process on written goal setting (see Zig Ziglar and Tony Robbins) it ‘proves’ the process.
So is goal-setting really important, or is it just a load of twaddle? To answer this question, rather than rely on stories of spurious origin, it’s important to have some robust research to find out if there’s anything in it.

What is a goal?

Hold on just a moment though, what do we mean by a ‘goal’? Everyone at some point in their life has heard that it is important for us to have goals. Goals provide you a map to your future, whether in business, life, career or indeed sport. It seems obvious, but a football team playing without a goal to aim for is just kicking a ball around. But, other than the more obvious physical goals as the target of a particular game, what exactly is a goal? And how do you know when you have achieved it? Is it even very important to have goals? A sporting goal is a useful analogy though, here we are more interested in the non-sporting variety.
The OED definition of a goal is “an aim or a desired result”. That’s useful, but I prefer the Wikipedia version which defines a goal as “a specific, intended result of strategy.” They amount, ultimately to the same thing: the intended achievement of a desired result. The dictionary definition, however, suggests that the goal exists with or without you. Why is this important? I hear some question already. Let me share an example:
On the horizon is a mountain, its peak visible on this glorious day. It is your goal. You are aiming to reach the peak of this mountain.

According to the dictionary the goal is the mountain peak. According to the encyclopaedia, the intended result is that you reach the mountain peak as a result of the journey (intended strategy) you are making.
What’s important, the existence of the goal or the journey to its attainment?

Let me refer briefly back to soccer… Is the existence of the goal at the end of the pitch the thing that makes the game, or is it the strategy (and tactics) employed by players to score (reach) the goal?
The reason for being pedantic at this stage is to stress that we refer (in English) to goal as both an entity and as the intended result of our actions. For the purposes of this article, I refer to goal as both - an entity that we are able to describe in one or more of the five senses we enjoy and as a specific, intended result. I believe that it is critical that a goal can be described in one or more of our senses - otherwise we will never know what it is.

“A man without a goal, you are like a ship without a rudder.” Thomas Carlyle

You know people, perhaps yourself, who would be lost without a “To Do” list. Daily, weekly, monthly tasks that result in specific intended results. Many people will consider this as their goals. Indeed, you can call them ‘goals’ if you wish. But I want to distinguish this concept further. I call these daily, weekly, monthly tasks “Outcomes” - they are important steps on the way to achieving goals but they are a small part of the overall intended result.

I’ll borrow from my own To Do list for today. It includes, strangely enough, writing the first three sections of this article. Now, is my goal to write three sections of an article? Is it to write an article? I can answer yes to both yet it doesn’t tell us the full story - my Goal is to develop my business and as a part of that, I want to reach a wider audience for the purpose of building my brand, building my reputation and establishing myself as a trusted expert that you will now consider to design and run a training programme or undertake coaching in your organisation. This article is just one part of that strategy, and this section, just one part of this article. The primary and secondary research I’ve undertaken to be in a position to write, I trust, knowledgeably about goal-setting has been another part… and so on.

It is the goal that helps us determine the appropriate outcomes necessary to reach the goal, the specific outcomes help determine the actions we undertake to achieve them. The whole series together, makes a strategy.

For ease and clarity, I consider a “Goal” to be longer-term and the intended result of a strategy. “Outcomes” are the result of the steps, milestones or activities that we achieve en-route to achieving the goal.
When I was a child, schoolteachers and relatives would often ask “And what do you want to be when you grow up?” I honestly didn’t have a clue. My friends seemed to have got the hand of this and I discovered that the expected answers seemed to be focusing around jobs or careers “I want to be a Fireman/Doctor/Train Driver”, or perhaps something bolder like “Rock Star/Famous Actor” - or around money… “I want to be a millionaire”. Apparently it didn’t matter what you wanted to be - it still required that you studied hard, preferably got all A Grades - oh and it was critically important that you “eat all your greens”. Quite how Brussels Sprouts are a necessity for success has never been answered fully to my satisfaction. By the time I was a teenager, I was at the “I dunno” stage. And by the time I was choosing my A level subjects it seemed that my options were becoming limited. Artist was ruled out on the recommendation of my delightful art teacher who claimed that my lovingly crafted painting “hurt her eyes” and Author was ruled out because I had little taste for over-analysing Jane Austin’s Northanger Abbey.

To my knowledge, none of my friends answered “I wish to be a wage slave pushing paper from one side of a building to another, politically manoeuvring myself into a position of power and authority, attending useless meetings each day and commute for 4 hours” so what went wrong?
Well, perhaps it is the goal-setting process.

What is goal setting?

Inadvertently, or deliberately, people asking us when young “what do you want to be…” have set us on a process of goal-setting. They are asking us to peer in our mind’s eye into the distant future and describe our goal. With little worldly experience, we most likely think of people we admire that through their job demonstrate what is valuable to our young minds.

What would you like to achieve in X years that having achieved it will satisfy your personal values? Would you ask a ten year old that question? No? It’s unlikely that they would understand - but with the massive leaps in education and increasing pressure on children to know a whole lot more than the current generation of mature adults, they may well be asking you that question and be surprised if you can’t answer it. I digress, but we are effectively asking that when we say “what would you like to be…”

Goal-setting is a process by which we choose our intended result, decide what we want to achieve in the longer-term AND determine HOW we are going to attain the goal (i.e., the strategy). Therein lies the problem for many people in regard to goal-setting… the process necessarily includes the strategy to achieve the goal. When relatives with kind intentions ask “what do you want to be…” the strategy they advise to achieve whatever you said, invariably refers back to the need to study hard, be a good child, don’t answer back and above all… “eat your greens!” As you get older, the advice may become more specific and even, more useful. You begin to discover which areas of knowledge and skill you most enjoy and are better equipped to clarify your personal goal as you become increasingly aware of what is important to you.

Goal-setting for your career, life and business is strongly advocated and endorsed in hundreds of books and papers and articles. Most emphasise the importance of writing your goals down as part of the goal-setting process.

Is goal-setting important?

Ask almost anyone about the importance of goal-setting and they will affirm that it is incredibly important. Here is a small selection of verbatim responses to the question “How important is goal-setting?”
“The difference between successful people [and people struggling] is the setting of tangible and measurable goals.”
“I believe goal setting does work and needs to be written down. “
“If there are no set goals, things either happen, or they don’t.”
“With measurable goals you are in action to fulfill them”
“… there’s no excuse for failing to progress if you don’t take ownership of your own goals”
“Setting yourself some goals is always going to be effective”
“I have been setting goals for myself for over 10 years. I believe that the goals enable me to achieve the things that I want”
“People who are successful tend to be the same sort that write down goals”

So there seems to be consensus that goal-setting is important, yet there is some evidence to support it, yet, as we shall see, from research undertaken for this study, having written the goal down is perhaps not the most important concern. What we will see is that the process of goal-setting is perhaps more important than the goal itself! There is some strong support for the concept of SMART goals. Goals that are Specific and Stretching, Measurable, Attainable, Realistic and Time-bound. There’s a great deal of common sense reasoning that supports the idea of SMART goals - and there’s some excellent robust research.

Why set goals?

Edwin Lock and Gary Latham have undertaken a great deal of leading research about goals and goal-setting and neatly suggest that setting goals implies dissatisfaction with the current condition and a desire to attain an outcome Locke and Latham, 2006.

Why Specific and Stretching?

In Locke and Latham’s 2006 study and previous articles, there is an emphasis on the positive relationship between goal difficulty and performance. Locke and Latham, 1990; Locke and Latham, 2002. That is, the more difficult the goal is to achieve, the higher the level of performance is manifest - allbeit moderated by commitment to the goal. Earlier studies had already identified that specific and difficult goals led to greater performance than easy and/or vague goals Latham and Lee, 1986

Commitment to achieving a goal - Attainable and Realistic

Hollenbeck and Klein, 1987 suggest that an individual’s commitment to a goal (building on Locke’s research and many others) is dependent on a combination of the expectancy that the individual has of achieving success, and the difficulty of achieving the goal. In the commonly used nemonic, SMART goals, this is usually considered as the ‘AR’ of SMART - Attainable and Realistic. Though Hollenbeck and Klein help point out that when we set a goal, it may well seem that the goal is attainable - I can do everything that I need to do to achieve this and am prepared for the cost in time, effort, etc. - and it may well seem to be realistic - Given the resources that I have and the current environment, this goal can be practically achieved.

Measurable and Time-bound?

I don’t think it would be possible to undertake research on something that had no measure nor a time restriction - how would you know that you had achieved success if there was no measure, and if there is no time limit, when would you stop measuring or even not measuring. So these remain ‘common sense’ though a post-modernist might disagree.

So there is support for the concept of SMART goals - now why is it so important that we ‘write’ them down?
There are some who suggest that writing something down increases commitment to the goal but the evidence is anecdotal. For some individuals, the act of writing something down assists clarity through a conscious process because they consider something written to be a personal commitment. Does that mean it is true for everyone? To help answer this, we undertook primary research to mirror the mythical Yale Study. Through a simple questionnaire, respondents were asked if they had set goals for themself on leaving school, college or university, when this was and if they had written it down. They were then asked to estimate their total personal wealth now. The results are quite shocking.

Results from our survey

215 individuals completed the online questionnaire over a seven week period. Respondents were mostly UK-based (80%), with further respondents from Asia (11%) and the USA (9%). This researcher invited respondents through social networks, Ecademy and LinkedIn and direct contact with companies across the UK, Asia and US. 70% of respondents are in full-time employment, and the remainder either self-employed or business owners.

Only results shown to be significant at 0.05 are discussed.

• At the end of their formal education, 69.8% had a personal goal of whom only 11.2% had written their goal down.

Goals and personal wealth

• Of those that had written their goal, their average personal wealth is GBP115000, whereas those who had not written their goal down, their average personal wealth was GBP295000. That’s more than two and a half times as much! Completely contrary to the supposed Yale Study.

We asked respondents when they left formal education and analysed this against their estimated personal wealth.

• Those leaving formal education in the 1970’s have a average wealth of GBP475000, 80’s GBP195000 and 90’s… GBP325000!

It seems reasonable that those who have been in the workforce longer would have greater personal wealth and so it is… almost. The anomaly appears to be those who left formal education during the 80’s.

• Those leaving in the 70’s have generated on average 13,500 each year since leaving. 80’s grads a miserly 7,800 and those bright young things from the 90’s, a whopping 21,600!

So what’s going on?

It may have something to do with SMART goals.

SMART goals and personal wealth

• Those who set Specific Measurable only goals average a low 25,000

• Add Time-bound to specific and measurable and this goes up to 50,000

• Just Attainable and Realistic goals - now this is averaging 150,000

• Specific, Measurable, realistic and time-bound and we rise rapidly to 475,000

• Go the whole hog, Specific, measurable, Attainable, Realistic and Time-bound - and we reach 605,000

We seem to be finding some useful answers here. Don’t worry so much about writing your goals down, just so long as they’re SMART.

So is that it?

No. There’s a couple of very interesting additional significant statistics in our survey. They deal with the type of goal.

Goal focus and personal wealth

Respondents were asked if they were willing to share their own personal goal, 60% did so and these break down into four main focuses: Career, Lifestyle,Money or Ability. We also asked how satisfied respondents were with their achievement.

• For those with a Lifestyle goal focus, average wealth is 95,000 and ‘satisfied’ with their achievement.
• A Career focus, average wealth is just over 100,000 and ‘somewhat satisfied’
• A Money focus, average wealth is 162,500 and ‘satisfied’ and lastly,
• An ‘Ability’ focus, average wealth is 780,000 and ‘very satisfied’!

Go on, have a guess on the statistical conclusion… yep, those who left formal education in the 90’s focus more on ‘Ability’, 80’s focus on career and lifestyle, whilst the 70’s predominantly Money. Surely a reflection of the environment of the time.

The great thing about focusing on what you are ‘able’ to do will help the goal-setting process be more effective. Following Locke and Latham’s findings that ability to achieve the goal moderates performance - too difficult and uncommitted individuals do not perform, whereas, stretching yet within my potential ability aids commitment to goal attainment.

Respondents were asked if they were willing to share their own personal goal, 60% did so and these break down into four main focuses: Career, Lifestyle, Money or Ability. We also asked how satisfied respondents were with their achievement. The first three are ‘Outcome’ goals - that is, they specify a particular tangible outcome. Ability focus is a ‘Performance’ goal - such goals focus on an ability or capability of the individual.

• For those with a Lifestyle goal focus, average wealth is 95,000 and ‘satisfied’ with their achievement.
• A Career focus, average wealth is just over 100,000 and ‘somewhat satisfied’
• A Money focus, average wealth is 162,500 and ‘satisfied’ and lastly,
• An ‘Ability’ focus, average wealth is 780,000 and ‘very satisfied’!

Go on, have a guess on the statistical conclusion… yep, those who left formal education in the 90’s focus more on ‘Ability’, 80’s focus on career and lifestyle, whilst the 70’s predominantly Money. Surely a reflection of the environment of the time.

The great thing about focusing on what you are ‘able’ to do will help the goal-setting process be more effective. Following Locke and Latham’s findings that ability to achieve the goal moderates performance - too difficult and uncommitted individuals do not perform, whereas, stretching yet within my potential ability aids commitment to goal attainment.

Outcome goals - some issues

The problem facing many people with regard to ‘Outcome’ goals is that there is an element that is outside the power of the individual.
An example of the potential issues with an ‘outcome’ goal comes from a rather sad testimony from one particular research participant:

“My goal was to have $3 million in the bank for my retirement by age 55. I achieved my goal with great satisfaction early at age 43. Unfortunately my bank was at the centre of a fraud and went under. 16 years later, I am still working and slowly rebuilding my goal. So, goals are important and we need to know what we want to achieve in life - just choose a goal only including yourself and don’t leave all of it in one place.”

Outcome goals are most often subject to others and to the environment. The greater the attainability of a goal through yourself only - I.e. Your own performance - the more you are in control of goal achievement. Goals that have a high dependence on others and/or external circumstances are considerably more difficult to influence.

As an extreme example, one survey participant has goal to win the lottery! Now there are certain things that you can do to increase the likelihood of this becoming reality, buying tickets is a useful component, but how many? Interestingly, another participant who had a ‘money’ goal did indeed achieve their goal - through winning the lottery! Though that wasn’t the original plan and they rated themselves ‘somewhat satisfied’ in having completely achieved their goal.

Whilst touching on monetary goals, another participant reminds us that being specific about your goal is important:

“My goal was to be a millionaire by 35… I achieved it the moment I stepped away from the foreign exchange counter at Jakarta airport!”

Following up with our survey participants revealed commonality in the way they went about setting goals and their subsequent actions to achieve their goals. We’ve already seen how those with the greatest success in terms of personal wealth had SMART goals. This isn’t to say that success can only be measured by means of personal wealth at all - the original intention was simply to test the mythical Yale Study results. An, of course, someone could have set themselves a perfectly good SMART goal - but due to their own environment, had not accumulated as much personal wealth in terms of a standard currency - indeed, a person could have less in terms of monetary wealth yet be considerably better off in terms of the value they can obtain from less money.

Performance goals

An interesting aspect that began to show itself through the results was personal satisfaction in goal achievement. People who set ‘Ability’ type goals, or ‘Performance’ goals reported to be ‘very satisfied’ with their achievements - whether completely achieved goals or not yet complete. In part, this suggests the importance of personal values and suggests a question about the process by which they set goals.
Through a random selection of fifty respondents we found that there is some commonality in the manner in which goals are set:

When we compare the groups of ‘Very Satisfied’ with their achievement and ‘Satisfied’ or ‘Somewhat Satisfied’ with their achievement. The first group were more likely to have SMART goals. The goal is described in sensory terms - what will be seen, heard and felt, and for a small number, smelt and tasted. Respondents were clear about what achieving the goal will do positively for them and the cost to themselves (and others) of achieving their goal. Their goal, they considered personally stretching yet ‘knew’ that they were capable of achieving it themselves. More than 60% stated their goal in the present tense - ‘I am’ rather than ‘I will be’.

This provides a template for a useful goal-setting process that we’ve turned into an easy-to-remember acronym: SWING.

Goal setting process

1. A SMART and Sensory performance goal
2. What will I positively Win and lose
3. Am I In control of achieving this goal?
4. Stated as Now
5. Guarantee - this is an added psychological process to ensure personal motivation towards achieving the goal.

Final thoughts

From our survey, those individuals who set performance goals using slight variations of this process represent a small, though statistically significant fraction of the sample that have a net higher annualised personal wealth accumulation (2.15 times) and are more satisfied than individuals who use only one or two aspects of this process.

It is not the writing down of the goal that makes the difference, it seems to be the emphasis on performance or ability and the process of thinking through the goal. And for those of you, like me, who just didn’t get round to setting goals way back and worry that you might have missed out - well you can’t go back and revise history, but you can create a new one now.

Bibliography

Hollenbeck, John R. and Howard Klein, J. (1987), ‘Goal Commitment and the Goal-Setting Process: Problems, Prospects,
and Proposals for Future Research’, Journal of Applied Psychology, 72 (2), 212-20.
Loche, Edwin P. (ed.) (1986), Goal setting, Generalizating from Laboratory to Field Settings, Lexington, MA: Lexington Books) 101-17.
Locke, Edwin A. and Gary P. Latham (1990), A theory of goal setting and task performance, (Englewood Cliffs, NJ: Prentice-Hall).
Locke, Edwin A. and GaryP. Latham (2006), ‘New directions in goal-setting theory’, Current Directions in Psychological Science, 15 (5), 265-68.
Locke, Edwin A. and G.P. Latham (2002), ‘Building a practically useful theory of goal-setting and task motivation’, Amrican Psychologist, 57 (9), 705-17.

If you would like to know more about the GAINMORE Leadership and how we can help you transform your leaders - whether your business issues are Strategy, Business Planning, Teamwork, Change, Marketing, Operations, Finance - we will work with you to design a solution that will address your ongoing needs. Call us on +44 (0)207 1935218 or visit the website at www.gainmoreleadership.co.uk
We look forward to hearing from you soon.

For full references, please contact the author
john at gainmoregolf.com

Who you are as a person in the natural is critically important. I stand by my assertion that leaders are made not born, yet, there are some people who seem to be more ‘naturally’ disposed to leadership than others. It is my belief that this will have been more strongly influenced and affected by their upbringing and the environment, than their DNA.

Over the years, I’ve observed many many golfers, and many many leaders - political, spiritual, religious and business leaders. There is considerable commonality between the way in which golfers play their game and the way they lead.

It is helpful to know and understand what your own ‘natural’ character is - the sort of golfer you are, in general terms, and the game you are most comfortable playing. When you recognise your own game, your own preferred ‘style’ it becomes both a strength and a weakness. You know what you are good at and what turns you on, you also now begin to know what you are not so ‘natural’ at doing and can take action to either remedy the situation or, simply to recognise that this will remain a weakness. No bad thing in and of itself - the greatest leaders of all time know their weaknesses - and usually (sensibly) compensate by hiring someone they trust to fill this gap.

In an earlier post, we looked at the 5 levels of Influence. Now, where would you like to be with yourself? That’s right, level 3, 4 or 5

I’ll guess that this is one level beyond your current level. So how? Well, that’s the seed planted. If you are at level 1 - struggling to attain level 2 - I recommend that you seek professional help. I don’t mean a psychiatrist - I mean a coach. If you are at level 1, chances are very high that there is no-one in your life currently at level 4 - i.e. no-one that you respect for how they have developed you as an individual. This is the person you want as a coach ideally. Short of that, ask around - or get onto our website, we’ll happily point you to someone we’ve worked with in the past who might be suitable.

Those of you at level 2, wanting to get to level 3 - production or results…

You could start with your instructor ,or your regular playing partners. Tell them to help you push yourself. It’s amazing once you start to get the results you want - then you’ll respect yourself for it and rely less and less on others influencing you.

Level 3 to level 4 - this, I believe, is about the love to learn for the sake of it. You can start with learning something you have thought till now as being ‘impossible’. Right-handed players learning to play left-handed. Shoot targets. Play games like ‘bag grab’. Best of all, start someone new on golf - help them learn.

Level 4 to level 5, I believe that this is when you find yourself and what you really really believe in. It’s a higher calling, beyond self. It is, for me, ridding myself of the self-righteousness, the ego if you will and knowing that you have a purpose in this life.

There are other aspects of influence in this game as well. It is not entirely self-focussed.

The way we play, the confidence that we exude, the way we allow our character to come out - all of these have an influence on those around us.

Technical aptitude alone is insufficient

Jimmy Connors, winner of 109 professional singles tennis titles says “There’s a thin line between being #1 or #100 and mostly it’s mental.”

In his well-researched book, Emotional Intelligence, Daniel Goleman shows that it’s our attitude more than our aptitude that determines our altitude. Whilst our society lauds intellectual giants and power, Goleman’s research concludes, “At best, IQ contributes about 20 percent to the factors that determine life success, which leaves 80 percent to other forces.” Other EQ researchers, Robert Cooper and Ayman Sawaf consider this too conservative. In their book, Executive EQ: Emotional Intelligence in Leadership and Organizations, they write, “- IQ may be related to as little as 4 percent of real-world success - over 90 percent may be related to other forms of intelligence - it is emotional intelligence, not IQ or raw brain power alone, that underpins many of the best decisions, the most dynamic and profitable organizations, and the most satisfying and successful lives. Malcolm Higgs and Vic Dulewicz set out to disprove this “faddish idea” relenting after their own research that actually, Emotional Intelligence is of far greater importance than IQ and something they term “management quotient”.

There’s a growing consensus in the academic and popular literature that our attitude and our mindset are more important than our technical capability that make a difference to our success. As Zig Ziglar puts it, “Your attitude, not your aptitude, will determine your altitude.”

Difference makers have a better attitude

Consider all the things that Tiger could use as an excuse at the 2008 US Open:

• Hadn’t played in a competition for 2 months
• Recent knee operation - reduced fitness
• Further damaged knee on swing during the tournament
• Highly skilled and determined competitors
• Poor first round
• Pressure of historical wins
• Expectations very high on his performance
• Does not need the money

After blowing a three shot lead with 8 holes to play, Woods rallied and came to the 18th hole and stood over a birdie put to avoid an infamous defeat. He came through. Sudden death on the 7th saw an end to his fierce competition and Woods again took the trophy.

How many of us would find that sort of resilience within us?

Three steps to achieving your success

It’s all very well understanding and believing that our attitude is more important than our aptitude, but exactly what can we do about it? What makes the difference that you can develop?

There appears to be three major differences between those that achieve great success in their field, and those who remain in the obscurity of mediocrity.

• Successful people know what they want to achieve. They have a clearly defined goal.
• They are constantly seeking ways to learn and improve.
• They consistently present a positive attitude.

This isn’t intended to be an exhaustive and comprehensive list of must haves, but to highlight key difference makers that anyone is able to adopt.

Clear goal you are pulled toward

There’s plenty of discussion on setting goals for yourself and how important it is to have a clear vision, a picture of your future.

Rather than go through all of that now, I’d refer you back to a couple of other articles I’ve written on the subject. Here though, I’d like to explore three different modes of how you get to your goal:

Push mode, Pull mode and Drift mode:

Push Mode

If you have to drive others towards an objective, even drive yourself towards it, I call this being in push mode.

Push mode is typified by focusing your attention on problems that need to be resolved, or things that need fixing. Many people use a ‘todo’ list or a GTD (getting things done) system. Are you one of them? Take a look at yours now and see if it is a list of problems.

The fun, creative or enjoyable things rarely make it onto a ‘todo’ list - rather there is a tendency to say that once the list is done and I have time, then I’ll do the fun stuff.

What’s more, you will already know that the things we pay attention to are the things that grow and the things we don’t pay attention to tend to fade away. So if we focus on problems (call them challenges or issues if you must but they are still the same thing), we will find that the problems grow. So here’s a radical thought, if we focus our attention on interesting, exciting, fun things, they will grow. And our problems, won’t they fade away?

“But you don’t understand. I have to get this report done, I have a ton of emails to clear, I have to attend this meeting, I have calls to make to angry customers, and if I don’t I’ll get fired. I simply don’t have time to talk to people, take it easy, smell the flowers…”

And when your stress levels have made you so sick that you can’t work, let alone afford the hospital bills you’ll feel what exactly? Accomplished? Valued? Important?

Nothing more satisfying than lying in bed recovering from a heart attack knowing how much your contribution is missed.

I’m not saying that these things (some of them anyway) don’t need to be done but that by not focusing on them, they will (and do) fade away. Oftentimes, they just get done. Without stress, without worry.

In Push Mode, we are continuously pushing ourselves (and others) towards our goals relying on our own effort to keep us on our straight and planned track. Obstacles that we face in our way are enemies to progress which may force us to re- plan our route. Our motivation stems form outside forces, the concrete and measurable goal is frequently thought to be motivation enough and any resistance to achieving the goal, self-inflicted or external resistance, is just another obstacle.

In Push Mode, when progress is slow, we re-plan and consider time management a priority. Only, unless you have discovered the secret to warping the space-time continuum, you cannot actually manage time.

Pull Mode

Pull Mode,  on the other hand, is about leadership and paying attention to growth and improvement.

Rather than focusing attention on problems to be solved or fixed or overcome, in Pull Mode we take time to clearly envision our future and allow the goal to pull us towards it. The results of Push Mode and Pull Mode may appear to be the same (that is the achievement of the goal) but Pull Mode takes less effort and allows our unconscious activity to take precedence over conscious linear processing.

The idea of Pull Mode is that you create a vision of the future that is so compelling for you (and perhaps for others) that you cannot help but be drawn towards it. The things that you need to do on the way become minor irritants that simply get done and anything that really is not important is not done and fades into insignificance.

“Hold on, what if something that is important is not recognised as being important?” Excellent question. Things that appear to need to be done, whether important or not, on your journey are your friends - they are obstacles to your progress but think of them in terms of friends, or learning opportunities.

Let me take a personal example if I may. Two things about running a business that I personally do not enjoy: 1, Filing, 2. Doing the accounts. I appreciate that some people just adore filing and doing the accounts but I don’t. In Push Mode, I resist doing them until I absolutely have to or, usually, risk a penalty. It is the penalty that drives me to do it. I still hate doing it but I dislike paying a penalty more. In Pull Mode, these things still come across my path but now I see them as friends - the chance to look again at scraps of notes, letters or offers. I have learned to change my mindset from doing the filing to my enjoyment of a clear desk and in-tray and just do it. It’s no longer something I resist. Do I enjoy doing it? No, I don’t if I think about it consciously, I just let it happen.

“But what if it should be done and its not that critical or important?” The chances are, for me, that it won’t get done. Importantly, if I find myself resisting doing something, I stop, tune into my thought processing and ask myself why I am resisting it?

For example, keen observers may have noted that I didn’t talk about doing my accounts in Pull Mode above. You’d be right. It is something that I continued to resist - I can’t really explain what it is about doing the accounts that I just don’t want to do, and I found this quite strange considering that I do enjoy building spreadsheets of budgets and am quite au fait with P&L and Balance Sheet - and then it occurred to me that I like thinking through future scenarios, but what’s done is done. I honestly can’t be bothered about it. Now, of course, there’s legal compliance… and I realised further, I really don’t like to be told that I have to do something. So what did I learn from this resistance? I learned that I am quite happy considering the future and do not wish to have to create organisation of the past. Decision? Outsource to someone capable and trusted.

In Pull Mode, you only do the things that you want to do that move you towards your goal such that the work you are doing is effortless. Obstacles that need to be overcome that meet with your own resistance are a warning flag to you that something else is going on - stop and allow yourself to consider what the resistance is trying to tell you.

“Isn’t it possible then that you’ll go into Pull Mode, and miss the important things that need to be done?”

Sure it’s possible, but unlikely to be important in the achievement of the goal. Things that are a requirement in your society but have no direct relationship to the achievement of your goal. Yet there’s a third mode of being that is neither Push nor Pull, and that’s Drift Mode.

Drift Mode

The stresses of Push Mode, always making things happen and forever coming up against obstacles and ‘time-wasters’, causes many people to fall into Drift Mode rather than Pull Mode.

Drift Mode is quite different to Pull Mode, somewhat ‘New-Agey’ in influence where one just ‘lets things happen’. call it karma, fate, life forces, whatever - it generally involves emptying your mind of worries and anxieties and just letting life happen to you. Whatever way the wind blows, you drift along with it.

You might end up on an agreeable shore when you allow yourself to drift over the seas of life, or you might end up somewhere unpleasant, or. most probably, you’ll just continue drifting along.

Pull Mode is different because there is a clear and articulated vision of your compelling goal that is pulling you towards it. The aimlessness of Drift Mode may be refreshing for a while, but the anxieties of life will soon catch up and cause as much stress as Push Mode already does for the vast majority of people.

PushMePullYou

This mythical creature in Dr Doolittle provides a metaphor for how many leaders feel about leadership. They are in Push Mode for themselves, driving the agenda and encountering resistance of their ‘followers’ who have to be pulled, some suggest dragged kicking and screaming, in the chosen direction.

No wonder many leaders are exhausted. Many drive themselves to an early grave or opt-out entirely and fall into Drift Mode.

“How do I know which mode I’m in?”

Do you take pride in hard work? Do you brag about working more than 50 hours a week? Do you use ToDo lists? Do you think that in order for things to happen, that you have to make them happen?

If you answer yes to most or all, you’re in Push Mode.

Do you have a compelling vision of your future self? Find your work effortless? Know that everything that needs to be done will be done?

Sounds like Pull Mode.

Have a sort of idea what I want in the future? Take it easy whenever possible and avoid unpleasant tasks? If things happen they happen, if they don’t ‘they don’t?

Drift Mode.

“Surely it’s better for your health to be in Drift mode than Push Mode?” Sure, if you have a lot of savings or a rich family to fall back on. But if you have no goal in life, just what are you doing here?

What can I learn?

People who achieve great success are always learning. They seek ways to improve and are prepared to work through the difficulties of change required to become better.

Peter Senge in his book, The Learning Organization, expands in great detail about his idea for organizations to constantly seek improvement in everything. But what about learning at a personal level? What if you are currently at the top of your game? Surely you’ve already learned.

Our learning journey can go through a series of steps and the height of our performance is determined by our technical ability and our mindset, our aptitude and our attitude.

The journey is not always easy or straightforward. Let’s return to Tiger Woods…

Prepared to change

You’re at the top of your game, you’re doing better than anyone has ever done in your field. Technically, you are the best in your business. You earn more than anyone else in the same line of business. You have a serious competitive advantage. Why would you decide to change something fundamental about the way you do what you do?

After seven years and 142 tournaments in a row, Tiger Woods finally joined the ranks of mortal golfers when he missed the cut at the Byron Nelson Championship May 13, 2005. Golf pundits argue that changing his swing is to blame.

There was another reason, his knee. A physical problem that seems to not want to go away. But what makes Tiger stand out so much from the rest is not just his aptitude for the game, his superior technical skill… it’s his mindset. In spite of being in a great deal of pain… he overcame it with a determination, the will and resilience that allowed his technical brilliance to shine.

A Positive attitude

We all have days (sometimes weeks and months) where everything seems to be going wrong. Whatever you try to do, however clear your goal - there just doesn’t seem to be any progress.

Sports psychologists refer to the period when everything is going well and peak performance is apparent as being ‘in the zone’. Golfers who find their rhythm and the ball lands just so. The athlete who has trained and is at their physical and mental peak runs the race of their life. The business person who’s found themselves in the right place at the right time with the right product or service.

Yet most of the time, we just ain’t there. We yank the club and the ball lands in the bunker. Our business would be just great if we just land this additional sale.

Some days, it’s hard to wake up and find the energy to put on a brave face and go out there knowing that today probably isn’t that day, hoping that it is but not really believing it. We known we have to learn and improve but just when is my breakthrough going to come.

It may not come today, but one thing I can assure you of - something about today is better than yesterday.

What’s better today?

Being prepared to learn and change and put in the required effort is a critical step in constantly improving. But this carries the suggestion that we should focus on what is wrong, or what needs improving.

If we’re going to consider being in “pull-mode” towards our goals and ambitions, a much better question to ask is “what’s better today?”

When you meet someone, or write a message it is ‘normal’ to ask “how are you?” or “How do you do?” Now in doing so, do you really, truthfully want to know the answer?

“Well, I’ve had this terrible problem with my stomach and I didn’t sleep too well last night for all the stress I’m under and…”

How would you respond if instead I asked you “what’s better today?”

Would you reflect on improvements made? Would it cause you to think about some things have indeed moved forward?

Try it, I dare you! It makes it a whole heap easier to keep on going towards that goal.

Your Choice

People who have achieved great success know what they want to achieve and have a clear vision of their future.

They recognise that their technical ability, their aptitude is one (small) part that contributes to their achievement and constantly strive to improve.

Most importantly, they keep on keeping on, keep turning up and are prepared to learn and change whilst maintaining a positive attitude.

Even Tiger has a bad round of golf - nothing like as bad as most of us but bad for him. Do you see him quitting?

You were created to be an soar at altitude like an eagle not peck the dirt like a chicken.

Imagine being 10 times richer than Bill Gates and Warren Buffet combined! Not possible? But it is!

There’s plenty of books on Bill Gates and Warren Buffet, to discover how they made their fortunes. All you have to do is create the next critical component of everyone’s lives, or invest in absolutely the right thing at exactly the right time. The track records and phenomenal success of these businessmen are inspiring, yet how can we apply this to our own lives? Yet, there’s another whose wealth utterly dwarfs that of today’s richest people, if the accounts of his wealth are accurate. King Solomon’s wealth would today top 1 trillion dollars!

King Solomon’s secret? At the age of 12, he ascended the thrown of Israel when, according to the Old Testament, God appeared to him and offered to grant him one desire. Solomon did not ask for riches and honour, he asked for wisdom. Concerned that he was young and inexperienced, Solomon asked God for something that would help him rule effectively and judiciously lead the people. Because Solomon asked for wisdom (or a ‘Hearing Heart) and did not ask for riches and honour, God blessed him with wealth also.

Solomon was bestowed with riches and honour far greater than any king before or after him. His sage advice was sought by rulers of nations. His success and wealth increased beyond even your vivid imagination. His gold reserves are the subject of legend, his palace immense. He wrote the book of Proverbs in the Bible which not only survives but his writing on being diligent and understanding have influenced the world for 3 thousand years.

So what can we learn from Solomon about diligence and understanding?
He who cultivates his land will have plenty of bread, but he who follows worthless people and pursuits will have poverty enough. (Proverbs 28:19 - Amplified)
Surf around the Internet and you soon find people guaranteeing you instant riches with little or no work. Follow such get-rich-quick schemes and you show your naivety and ignorance. Solomon cautions against following worthless people as leading to poverty - those who work hard will reap the rewards of their efforts.

The appetite of the sluggard craves and gets nothing, but the appetite of the diligent is abundantly supplied. (Proverbs 13:4 - Amplified)
Those whose desire is high yet their diligence to work is slight remain unfulfilled. Having a great dream is one thing, now to put in the effort required to achieve it.

The hand of the diligent will rule, but the slothful will be put to forced labor. (Proverbs 12:24 - Amplified)
Lazy or slothful people have their time and effort dictated by others. Most commonly these days, the banks or some mother financial institution become the rulers of the lives of those lazy with their finances. Instead of choosing how to enjoy our disposable income, we are forced to sue it to repay debts from living beyond ourselves earlier.

But I’ve worked hard, very hard! I put in more hours than anyone else. I just haven’t had the breaks I need. It’s not my lack of diligence, it’s the economy, the government, the system, the market, the competition… (choose one or many). Yes, but what is it all for?

Define your dream
Where there is no vision, the people perish (Proverbs 29:18 - KJV).
Without a vision or a dream, we are directionless. We lose motivation to do much at all, we’re not committed to anything. Our energy is sapped and our joy disappears. But bring your dream forward into a clear vision and the opposite is true. You’ll find the spark that ignites the fuel to send you rocketing towards your dream.

Wake up and smell the coffee.
How long will you sleep, O sluggard? When will you arise out of your sleep?… poverty come like a robber or one who travels [with slowly but surely approaching steps] and your want like an armed man [making you helpless] (Proverbs 9,11 - Amplified).
Procrastination and excuses are real enemies that cause ineffective hours that lead to inactive days, unproductive weeks, meaningless months and wasted years. Pointless activities that yield no fruit and a life of regret and unfulfilled dreams.

What I need is time management! Time is relative, but it simply isn’t within your powers to manage it. Get off the sofa and give your dream a chance.

Partner with others
A man who isolates himself seeks his own desire; he rages against all wise judgement (Proverbs 18:1 - NKJV)
A wise leader develops a team of talented people around them and a network of friends and partners who support so that they become rich in social capital. When we isolate ourselves, we cut off that all important support. Have you ever met a wealthy, successful and fulfilled person who was completely isolated and did it entirely alone? I didn’t think so.

Solomon was the richest man who ever lived, yet his true wealth was in his godly wisdom. We can all learn from this - and whilst we may not like the advice, you know that living a life of purpose and godly diligence will satisfy.

Something that I believe is a much worse situation, is that many people neglect to develop and improve their influence of themselves. Odd? I don’t need to influence myself. If I tell myself to do something, I simply do it. Exactly, that’s why so few people consider the importance of this. We work on the simple assumption that we don’t need to influence ourselves. Maybe not, but building the habits of higher levels of influence with others starts with ourselves. Let’s discuss these five levels in respect to self-influence.

Level 1 - Position. Are you in a superior position - i.e. a position of authority of yourself? Do you have power over yourself?

For example, you know that in order to improve your golf game, you need to do some good stretching exercises. Others have told you this, your instructor, magazines, peers and so on. Do you do it? Some of you do - well done. Most of you don’t.

You also have a busy life, what with work, family, kids, social activities, friends and so on. In order for you to ensure that you practice your golf suitably and regularly to improve, you have organised your priorities such that you always practice when you plan to? Yes, I hear you, family and unexpected events do crop up don’t they. Hmmm, influence? Over others and self?

Basically, most people do not have positional power over them self. A few will exercise this and may be referred to as having an ‘iron will’, be ‘determined’, or be ‘uncompromising’. For others, if you find that you need others to push you along every time, you might like to change this situation.

Okay then, Level 2 - Permission - based on relationships. Do you have a good relationship with yourself? Do you. honestly now, like yourself? Do you enjoy and appreciate the relationship that you have with yourself?
Some of you do, and that’s excellent, again, most do not - at least if they are honest with themselves.

Weird, namby pamby, soft clap trap. Oh that it were. The psychiatrists chairs are filled with people whose relationship with self has irreparably broken down. Unfortunately this isn’t just psychological bull - it’s a genuine problem. And basically, if you don’t like yourself, you won’t follow your requests.

Ever find yourself struggling to take your own, perfectly good advice? You know it’s the right or the best thing to do, but simply are not being influenced by someone that you actually like.

Perhaps you skipped the first two levels (or think you did, because we actually go tup the levels as we mature - still, the first two could have been climbed in childhood).

Level 3 - Production. You accept the influence of you having made good performance enhancing decisions in the past.

This is where you practice well, and properly because your experience has been to win competitions, beat your peers (whatever you have as results) - you have achieved the results you set out to achieve. Now you ‘believe’ yourself when you request yourself to continue the process. A good level of influence to be - there’s still a spot higher we could use, but so long as you constantly present yourself with appropriate results, this will suffice.

Better still, is to reach level 4 influence - People development - where you influence yourself because you have developed yourself effectively before and it has done you good. These individuals are true self-starters. Often they learn for the pure love of learning - they don’t need external impetus as a necessary ‘reason’. They respect their personal development, they make time for themselves, they indulge in everything that they want to indulge in and know, always, that every opportunity to learn is a learning experience.

Will you reach level 5 - person-hood? Do you, indeed can you, respect yourself. Now, I have worked with many people to work on this - and they successfully achieve it. The people at this level with themselves you meet who are very ‘centred’ - strong in their values or live a ‘principled’ life. Nothing seems to ruffle them, overly worry them - and, incidentally, they treat everyone around them with respect as well… they are at, or near this level with themselves.

Now, there are going to be some people out there reading this, or hearing this and thinking that it’s a load of crock. Of course, you are entitled to your opinion and I am always happy to debate the concept in the furtherance of people being able to get the best out of themselves. Meantime, I just ask -  do you talk to yourself? Do you ever have a debate going on - it doesn’t mean you have to speak out loud - self-talk can be entirely internal. You do? Who then, are you talking to?

Weighing up the pro’s and con’s - presenting yourself with a balanced argument… perhaps you want to buy a new set of clubs. Now, this is not a decision to be taken lightly. New clubs, can cost a small fortune - indeed a large fortune too. As you go through the internal debate, you are influencing yourself one way or the other.

Let’s work on a hypothetical situation. You have been playing golf for some time. You’re instructor has recommended that you buy new clubs to fit your body - your current set inherited from your father who was 6 inches shorter than you. You have no major crisis in your family requiring your savings immediately and you are in a suitably secure financial situation - but that doesn’t mean it’s easy. It’s a new set of clubs or, a longer summer holiday. You love to play golf and want the new clubs to assist your  length and, let’s face it, the old clubs have a few deep scratches and maybe the alignment is off…

There are, according to John C. Maxwell, five levels of influence - each with their own rights and each with their power to influence.

Level 1 - Position - This is when you have the positional authority (aka power) over someone else and they have to follow because of the power relationship. The most familiar situation when this is displayed is between children and their parent - in the never ending cycle of “why do I have to?” the exasperated parent running short of arguments or more frequently, time, responds “because I said so!” never an effective nor motivational response, but it sums up how leaders finally resort to this positional power to cause someone else to have to do something.

Level 2 - Permission - based on relationships - where people follow because they want to as they have a good relationship with you

Level 3 - Production - based on results that you have demonstrably achieved for the organisation. People follow because of what you have done for the organisation

Levels 4 - People Development - based on reproduction - people follow because of what you have done for them personally. This is the top level for most people and is only achieved with those you have personally developed - though your reputation for enabling others to excel will allow a superior level 3 (results)

Level 5 - Person-hood - based on respect - sadly very very few people will ever achieve this. Though its the level that many aspire to have or rather believe in themselves that others should simply respect them (usually these are disenfranchised level 1 leaders who demand ‘respect’ from authority rather than earn the genuine respect and admiration of others through their actions and continual display of care and concern for others, the organisation and standing up for forthright and important values.

Your ability to influence others is often misunderstood at best, and reliant on ‘luck’ at worst. Few leaders in the world understand their position of influence with each of their constituents and fewer still, work a deliberate plan to increase their influential effectiveness with others.